This course outlines a successful five-step process for finding a business. It begins by outlining the steps necessary to understand the Entrepreneur’s unique skills, and how those will affect the choice of business field. Advisors will learn how to do an effective reality check, assist their clients in finding the right niche, and locate the appropriate opportunity.

Finding the right business means finding a great idea, a business for sale, and assessing the opportunities and pitfalls. It’s important to distinguish between a successful small business and a high growth venture. The OODA model is a useful tool to help advisors and their clients focus on opportunities, define the value model, and avoid toxic situations.

Opportunity recognition depends upon keen differentiation between what makes a market attractive and why businesses fail. Understanding the business and product life cycle gives useful insight. Case studies are presented to help clarify the important concepts.